TikTok on eye-level with YouTube (time spent of children in UK, Spain, US)
Children (4 to 15-year-olds) are now spending as much time on TikTok as on YouTube in UK, Spain and US. And this growth is not only driven by Covid19. More numbers can be found in the Qustodio 2020 annual report on children’s digital habits Photo by Julia Coimbra from Unsplash
Creative effectiveness amid COVID-19: new Google research on brand storytelling
Trying to answer the question that keeps tons of advertisers awake – “What do I say and how do I say it?” – The Unskippable Labs Team at Google reviewed the best- and worst-performing 1500 ads on YouTube in March & April 2020 and compared them to ads in March/April 2019 using the same metrics. […]