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Schlagwort: storytelling

Creative effectiveness amid COVID-19: new Google research on brand storytelling

Trying to answer the question that keeps tons of advertisers awake – “What do I say and how do I say it?” – The Unskippable Labs Team at Google reviewed the best- and worst-performing 1500 ads on YouTube in March & April 2020 and compared them to ads in March/April 2019 using the same metrics. […]

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