Even in tough times, consumers want ads that make them laugh

Dom Boyd, Kantar UK’s managing director for insights is a former strategy and planning lead at Adam&Eve DDB UK – and thus a former colleague of mine. A good reason to trust his words – and thus a worthy read. He has crunched the numbers and found funny ads are becoming harder to find. Understandable […]

McKinsey Insights: Consumer behavior adapting to the “next normal”

McKinsey attempted to distill common consumer behavior shifts following the global pandemic across 42 countries. Excerpts from the most important findings: Despite pockets of reopening, net consumer optimism has decreased, and most consumers continue to expect a long-lasting impact from COVID-19. As incomes have declined, consumers are spending on essentials and not discretionary categories, with […]