Strategies for tough times

An article summarising AdAge’s white paper, Downtime Opportunity, which looks at effective marketing strategies for tough times, from the Great Depression to the current pandemic. Read more here Photo by Free Old Photos from Unsplash

Scar Tissue

Recessions cause long-term behavioural scars on those that come of age at the time. VIRTUE have defined 4 ways that the 2020 Recession/COVID-19 pandemic will change Gen Z and society in general: Insourcing, Rurmote, Health Check and Work doesn’t equal Life. This is US-focussed but has broader application. Read more here Photo by Thought Catalog […]