4 Expectations that are here to stay
One year of being at-home for a large percentage of the population has changed how we work, shop and live. In this article, Marvin Chow and Kate Stanford of Google define four trends that are here to stay. These highlight what people expect now from brands, products and services, and are worthwhile bearing in mind […]
Creative effectiveness amid COVID-19: new Google research on brand storytelling
Trying to answer the question that keeps tons of advertisers awake – “What do I say and how do I say it?” – The Unskippable Labs Team at Google reviewed the best- and worst-performing 1500 ads on YouTube in March & April 2020 and compared them to ads in March/April 2019 using the same metrics. […]