How to make your brand visible: Atoms Masks
We have just seen an interesting cooperation we want to share with you here. Reusable mask provider atoms has teamed up with royalty free stock image site Unsplash.com – showing off their product in a set of images featuring people wearing masks in every day situations. All images are branded via the atoms logo on […]
On the contrary: Byron Sharp on why advertisers should not show up in times of crisis
Where Keith Weed was a strong supporter of brands showing up in Covid times a while ago – here is the contrary thinking from brand guru Byron Sharp. The author of „How Brands Grow“ is a strong supporter of the Coca-Cola strategy earlier this year and says it is a good idea to cancel all […]
Creative effectiveness amid COVID-19: new Google research on brand storytelling
Trying to answer the question that keeps tons of advertisers awake – “What do I say and how do I say it?” – The Unskippable Labs Team at Google reviewed the best- and worst-performing 1500 ads on YouTube in March & April 2020 and compared them to ads in March/April 2019 using the same metrics. […]