Make them laugh

We’ve already reported on how people want to be entertained by advertising during the crisis, rather than lectured to. Here’s a great example from the UK – Yorkshire Tea. Relevant, totally on-brand – and hilarious. Read more here

Even in tough times, consumers want ads that make them laugh

Dom Boyd, Kantar UK’s managing director for insights is a former strategy and planning lead at Adam&Eve DDB UK – and thus a former colleague of mine. A good reason to trust his words – and thus a worthy read. He has crunched the numbers and found funny ads are becoming harder to find. Understandable […]

Free Ad Space on Pornhub for Small Businesses

Some of the big platforms are already supporting smaller businesses in tough economic times, for example with free ad space. The latest offer comes from Pornhub – potentially not the first source for the SMBs to be advertising on. So this idea is a win-win for both – small businesses as well as Pornhub becoming […]

Creative Ads in Pandemic Times

Great Ads For Good has collected a lot of creative examples on how advertising is dealing with Covid19. Find beautiful examples of print and video. The gallery is still in the making – and if you find further creative examples – the site aims to share good practices on social responsibility and sustainable development. A […]

Brands need to „show up“ now

Keith Weed, Unilever CMO until last year, makes it pretty clear in a recent Campaign article why brands have to be showing up when going into recovery mode. This is not the time to cut down but to invest. And as consumers might not only forget about the crisis at some point, they might have […]