Gen Z is changing how they spend their „gap year“

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In case you have kids that just finished school this or last year you will already know that how they transition from school to anything beyond has changed drastically due to CoVid. Many do not travel on their gap year to far away countries like in the past. And also the move on to university or college is changing. Same high fees – but only remote classes, no parties? Not so attractive. So a lot of youngsters are currently filling their „after school before something new“-time in new ways. How they do it is the content of a thought piece from Wunderman Thompson who publish frequently on trends and influences via their intelligence department. Even though this is focused on the US and UK a lot of it is true for other European markets. Read more here.

Photo by Denis Jung on Unsplash

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Nina Rieke

Nina Rieke

Nina is an expert for brand- and communication strategies with a highly successful track record in marketing and advertising agencies.

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