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Strategies
There are different strategies or scenarios out there already, and many ways to approach a challenge like this. Have a look and see what might help you.
Or talk to us about an individual approach.
Transformation
Nele Pachnicke
Oktober 6, 2020
sustainability
Achieving B-Corp status as a corporate strategy: using Business as a Force for Good.
The Drum writes this week about Jamie Oliver as one
August 14, 2020
Keine Kommentare
advertising
Even in tough times, consumers want ads that make them laugh
Dom Boyd, Kantar UK’s managing director for insights is a
Juli 31, 2020
Keine Kommentare
marketing
A crisis of demand AND supply
Ad effectiveness legend Les Binet is doing a series on
Juni 18, 2020
Keine Kommentare
digital
How Asics has shifted their strategy during CoVid
Japan based running brand Asics has swiftly adapted to new
Juni 17, 2020
Keine Kommentare
Post-Corona Cities
Crises have always led to a redefinition of cities. What
Juni 11, 2020
Keine Kommentare
Future Skills – Scenarios 2050 from Swiss Gottlieb Duttweiler Institute
While for decades we expected more prosperity, progress and freedom,
Mai 27, 2020
Keine Kommentare
Is your brand excess baggage?
The word „essential“ has become, well, essential during the COVID-19
Mai 25, 2020
Keine Kommentare
The German Advertising Market Collapses In April
The German advertising market recorded a sharp decline of 21.3
Mai 21, 2020
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Brand Moves Through The Crisis
Brandchannel has been regularly publishing articles on strategies and tactics
Mai 21, 2020
Keine Kommentare
Six Recommendations To Continue B2B Marketing In Uncertain Times
The Corona crisis leads to a „catastrophic“ mood in German
Mai 21, 2020
Keine Kommentare
Social Listening to map the „New Normal“
Nina Rieke
Februar 11, 2021
Pulsar is a provider on social listening. Their digital skills
Interessanter Rückblick, offener Ausblick 2021
Nina Rieke
Dezember 17, 2020
Pilot hat in diesem Jahr ein kontinuierliches Monitoring zur Stimmung
Learnings from marketeers around the pandemic
Nina Rieke
November 19, 2020
The Drum has asked the currently named „50 best new
Change in values: Less lifestyle, more politics!
Nele Pachnicke
November 17, 2020
Once again Trendbüro, Bonsai, Measury and Kantar has recorded the
Erklärungen zur Psychologie der Unvernunft
Nina Rieke
November 1, 2020
Aus aktuellem Anlass und da wir ab morgen wieder im
Verhalten heute: 4 Grundtypen
Nina Rieke
Oktober 21, 2020
Seit dem Frühjahr hat Pilot als Agenturgruppe regelmäßig Erhebungen zum
Gen Z is changing how they spend their „gap year“
Nina Rieke
Oktober 8, 2020
In case you have kids that just finished school this
Together, apart? Or apart, together?
Sue Imgrund
September 24, 2020
What commonalities and differences can be seen across 7 countries:
How urban and office life is changing due to CoVid
Nina Rieke
August 27, 2020
the World Economic Forum has published a thorough look at
Self-care in times of COVID
Sue Imgrund
August 18, 2020
A new report from discover.ai in collaboration with Syren looks