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Ideas
Brands and organizations are coming up with great ideas. You will find examples on how to not just communicate around Covid, but also how to adapt in regard to products and services. Making the crisis also a catalyst for creativity and innovation.
Feel free to get in touch for customised innovation sprints.
advertising
Make them laugh
We’ve already reported on how people want to be entertained
September 10, 2020
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StayTheF***Home Desk
The Danish furniture startup Stykka designed an easy-to-assemble desk made
August 11, 2020
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innovation
Through the crisis sustainably
At the beginning of the COVID crisis, lockdown resulted in
August 4, 2020
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advertising
Even in tough times, consumers want ads that make them laugh
Dom Boyd, Kantar UK’s managing director for insights is a
Juli 31, 2020
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advertising
Free Ad Space on Pornhub for Small Businesses
Some of the big platforms are already supporting smaller businesses
Juli 16, 2020
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advertising
Creative Ads in Pandemic Times
Great Ads For Good has collected a lot of creative
Juni 24, 2020
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Aeroplane seats designed to protect from coronavirus
Italian aircraft design firm, Avio Interiors, has released two new
Juni 19, 2020
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airlines
Honeywell is creating safety packs for air travel
Tech corporation Honeywell is branching out into a new field
Juni 13, 2020
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advertising
Creative effectiveness amid COVID-19: new Google research on brand storytelling
Trying to answer the question that keeps tons of advertisers
Juni 8, 2020
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business model
Lessons from China: From eLearning to Transparent Commmunication
Lessons from Chinese Companies’ Response to Covid-19 11 lessons from
Juni 5, 2020
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Interessanter Rückblick, offener Ausblick 2021
Nina Rieke
Dezember 17, 2020
Pilot hat in diesem Jahr ein kontinuierliches Monitoring zur Stimmung
Learnings from marketeers around the pandemic
Nina Rieke
November 19, 2020
The Drum has asked the currently named „50 best new
Change in values: Less lifestyle, more politics!
Nele Pachnicke
November 17, 2020
Once again Trendbüro, Bonsai, Measury and Kantar has recorded the
Erklärungen zur Psychologie der Unvernunft
Nina Rieke
November 1, 2020
Aus aktuellem Anlass und da wir ab morgen wieder im
Verhalten heute: 4 Grundtypen
Nina Rieke
Oktober 21, 2020
Seit dem Frühjahr hat Pilot als Agenturgruppe regelmäßig Erhebungen zum
Gen Z is changing how they spend their „gap year“
Nina Rieke
Oktober 8, 2020
In case you have kids that just finished school this
Together, apart? Or apart, together?
Sue Imgrund
September 24, 2020
What commonalities and differences can be seen across 7 countries:
How urban and office life is changing due to CoVid
Nina Rieke
August 27, 2020
the World Economic Forum has published a thorough look at
Self-care in times of COVID
Sue Imgrund
August 18, 2020
A new report from discover.ai in collaboration with Syren looks
