Verhalten heute: 4 Grundtypen

Seit dem Frühjahr hat Pilot als Agenturgruppe regelmäßig Erhebungen zum Verhalten der Deutschen in der Pandemie erstellt. Die zahlreichen Wellen geben einen guten Einblick, was uns aktuell bewegt und wie sich Konsummuster entwickeln. In einer der letzten Wellen gibt es jetzt eine ausführliche Beleuchtung unterschiedlicher Verhaltensmuster und ein Split in vier verschiedene Verhaltenstypen: Bewahrer, Philanthropen, […]

Gen Z is changing how they spend their „gap year“

In case you have kids that just finished school this or last year you will already know that how they transition from school to anything beyond has changed drastically due to CoVid. Many do not travel on their gap year to far away countries like in the past. And also the move on to university […]

How COVID-19 has pushed companies over the technology tipping point

McKinsey Global Survey of executives:  In just a few months’ time, the COVID-19 crisis has speeded the adoption of digital technologies and digitalization of customer interactions by several years. Companies that have executed successful responses to the crisis report a range of technology capabilities that others don’t. Read more. Photo by Farzad Nazifi on Unsplash

Strategies for tough times

An article summarising AdAge’s white paper, Downtime Opportunity, which looks at effective marketing strategies for tough times, from the Great Depression to the current pandemic. Read more here Photo by Free Old Photos from Unsplash

Together, apart? Or apart, together?

What commonalities and differences can be seen across 7 countries: France, Germany, Italy, Netherlands, Poland, UK and USA, in the impact COVID-19 has had on trust, social cohesion, democracy and expectations for the future? A new report from More in Common, based on surveys from end June – early July 2020. Read more here

Make them laugh

We’ve already reported on how people want to be entertained by advertising during the crisis, rather than lectured to. Here’s a great example from the UK – Yorkshire Tea. Relevant, totally on-brand – and hilarious. Read more here

How urban and office life is changing due to CoVid

the World Economic Forum has published a thorough look at how cities are changing in the light of the ongoing pandemic. And how the new experiences of home office times also change the expectation towards offices „post Co-Vid“ – with a preference to be able to work from home 1-2 days per week. What this […]

Self-care in times of COVID

A new report from in collaboration with Syren looks at the shift away from the need to look after oneself for external validation. From „Letting Beauty Breathe“ to „Giving Fewer F***s“ it’s a deep dive into self-care psychology and behaviour in the US, UK and Asian geographies. Download the report here Photo by Brad […]