The German Advertising Market Collapses In April

The German advertising market recorded a sharp decline of 21.3 percent in April 2020 compared to April 2019. One-to-One summarized the key results of the media observed by Nielsen as part of the adjusted advertising trend in April. The losses affect all media. Even in the online area there are losses of -18.2 percent. Some […]

Corona-Related Advertising. Top-30-Ranking Plus Consumer Attitudes

Corona advertising still remains to exist. The W&V Data special ranking lists the currently 30 strongest Corona ads and the budgets behind them. At the same time, it´s a mirror for the changing consumer attitudes towards corona advertising, as the new Pilot Radar for KW 19/20 shows. Even if the general acceptance decreases, 53% of […]

#GeradeJetztDigital – Internal Employer Branding During Corona-Crises At Berliner Stadtreinigung (BSR)

Decentralized workplaces for teams, anyhow being well informed and communicating with each other? Living digitization and transformation? Business as usual for the “Berliner Stadtreiningung (BSR)”. Because the BSR has been using the internal employee app „myBSR“ since 2018 to communicate with 5,600 colleagues in 68 different professions across the city via various channels, documents and […]

Brand Moves Through The Crisis

Brandchannel has been regularly publishing articles on strategies and tactics which brands worldwide are applying in the corona crisis since March 2020. One of the articles published in May 2020 contained the results of new research from the World Federation of Advertisers (WFA).  Therefore 89% of large multinational companies have deferred marketing campaigns this month, […]

Six Recommendations To Continue B2B Marketing In Uncertain Times

The Corona crisis leads to a „catastrophic“ mood in German companies through all industries. The Ifo business climate dropped 11.6 points to 74.3 points at the end of April. The lowest value ever measured. Tough times for business-to-business organizations, to fill the sales pipeline or even to drive sustained growth. Even if countercyclical marketing is not […]

Have There Been Patterns In Consumer Behaviour Since The Beginning Of The Crisis?

Anyone looking for answers to this question will find it in the Corona Consumer Report of the market research platform Appinio. Appinio has interviewed German consumers aged 16-64, representative of the population, since the beginning of the crisis in March 2020. The latest report was published on May 11. Two of the biggest changes to […]