Fluid Strategy.
When the waters get rough.

These days ...

… the torrent of news threatens to destroy our carefully constructed strategies in its wake. But what if we were to become more like water in our thinking? Apparently formless, yet effortlessly filling and taking on each form into which it flows?

Photo by Kim Gorga on Unsplash

The end of strategy?

Corona doesn’t mean the end of strategy. Yet these uncertain times signal the beginning of a more fluid approach to strategic thinking. Thinking that’s not merely tactical, or opportunistic. Rather, a strong conviction that from now on, we must be adaptive and can only be successful when we go with the flow. Whatever action is needed to keep the ship afloat is good, even if it means repurposing it into a submarine right now and then. Good ideas are those that work, not those from a set thought-process.

About #whatsnextCOVID

Of course, this doesn’t mean losing sight of our objectives. But it does mean being flexible and open enough to find different, creative, maybe even uncomfortable new ways to reach them.

We have launched #whatsnextcovid to keep an eye on what’s affecting all our lives and work. To regain perspective and not drown in the bottomless sea of newsfeeds.

To share ideas, concepts and scenarios that help brands and businesses in developing fluid strategies at speed in times when we’re feeling all at sea.

Connect with us

Do you have questions or feedback?
We are looking forward to hearing from you.

Connect with us

Do you have questions or feedback?
We are looking forward to hearing from you.

whatsnextnow requires the contact information you provide to us in order to contact you about our services.

 

By clicking submit, you consent to allow whatsnextnow to store and process the personal information submitted above to provide you the content requested.