Strong use of cultural insights by Burger King


So much is confusing about the current times. And no other brand than Burger King is putting this into a great story. And as much as we are all confused by the contradictions of pandemic living – so might we be confused by the non-meat Whopper alternative. Wonderful execution of state of the art cultural observations. The creative work is done by David – and follows a path of nicely adaptions to the current state of society. They did „confusing times“ as radio adverts already in March, now followed by film – but started using the pandemic within their work already when asking consumers to „order at McDonalds“ in 2020 – in order to support other food outlets in a time of struggle. The Drum has written more extensively on the creative ideas of Burger King over the last 12 months here.

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Nina Rieke

Nina Rieke

Nina is an expert for brand- and communication strategies with a highly successful track record in marketing and advertising agencies.

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