4 Expectations that are here to stay


One year of being at-home for a large percentage of the population has changed how we work, shop and live. In this article, Marvin Chow and Kate Stanford of Google define four trends that are here to stay. These highlight what people expect now from brands, products and services, and are worthwhile bearing in mind for developing brand and marketing strategies:

A more helpful, relevant shopping experience

Locally-minded and collectively conscious consumption

Values-driven spending decisions

Empathetic creative led by marketers‘ own at-home experiences (but do be aware that not everyone has been confined to home!)

For more, read the article here

Photo by Jennifer Latuperisa-Andresen, Unsplash

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Sue Imgrund

Sue Imgrund

British/German Strategic Planner for brand and communications, writer and passport collector.

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