Hide virtual eggs with Cadbury on Google maps

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This is a cute idea that suits the current situation: hiding virtual eggs with Cadbury on Google maps. You just place a digital egg, then send personalized clues to loved ones to help them find it. Mondelez-owned brand Cadbury made this happen together with VCCP. Something I am eager to try out. Read more here on Adweek or try it yourself here.

Image: Adweek/ Cadbury.

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Nina Rieke

Nina Rieke

Nina is an expert for brand- and communication strategies with a highly successful track record in marketing and advertising agencies.

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