Social Listening to map the „New Normal“

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Pulsar is a provider on social listening. Their digital skills are a good way to tap into the current situation, and they are showcasing their skills by creating a mapping of what people are into during the pandemic, based on social activities like tweets. Here you have a nicely arranged overview on what is of interest in current times and what shapes new behaviours. What I was missing is a more real time approach with „up to date“ data that shows how the specific trend is doing right now. Here you will probably need to do some digging on Google Trends and see according to topics how social buzz and search are measuring up. Still a fun feature. Find out more here:

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Nina Rieke

Nina Rieke

Nina is an expert for brand- and communication strategies with a highly successful track record in marketing and advertising agencies.

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