#whatsnextCOVID

Behaviour

Change in values: Less lifestyle, more politics!

Once again Trendbüro, Bonsai, Measury and Kantar has recorded the current discussion of values. The result of the 2020 Value Index Corona Update: Freedom, honesty and transparency are gaining in importance.

Photo by Karim MANJRA / Unsplash

Nele Pachnicke

Nele is an expert for insight-based strategies. For over 20 years she has been advising companies in strategic processes for brand positioning and product/service innovations. Always based on a deep understanding of target groups' needs and behavioral patterns.