#whatsnextCOVID

#whatsnextCOVID, Strategies

How COVID-19 has pushed companies over the technology tipping point

McKinsey Global Survey of executives: In just a few months’ time, the COVID-19 crisis has speeded the adoption of digital technologies and digitalization of customer interactions by several years. Companies that have executed successful responses to the crisis report a range of technology capabilities that others don’t.

Nele Pachnicke

Nele is an expert for insight-based strategies. For over 20 years she has been advising companies in strategic processes for brand positioning and product/service innovations. Always based on a deep understanding of target groups' needs and behavioral patterns.