How COVID-19 has pushed companies over the technology tipping point


McKinsey Global Survey of executives:  In just a few months’ time, the COVID-19 crisis has speeded the adoption of digital technologies and digitalization of customer interactions by several years. Companies that have executed successful responses to the crisis report a range of technology capabilities that others don’t.

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Photo by Farzad Nazifi on Unsplash

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Nele Pachnicke

Nele Pachnicke

Nele is an expert for insight-based strategies. For over 20 years she has been advising companies in strategic processes for brand positioning and product/service innovations. Always based on a deep understanding of target groups' needs and behavioral patterns.

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