Brands need to „show up“ now

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Keith-Weed-Unilever-257457-detailnp

Keith Weed, Unilever CMO until last year, makes it pretty clear in a recent Campaign article why brands have to be showing up when going into recovery mode. This is not the time to cut down but to invest. And as consumers might not only forget about the crisis at some point, they might have also forgotten your brand:

„A Kantar/BrandZ analysis after the 2008 financial crisis showed that strong brands recovered nine times faster than others. The painful truth is consumers forget. While all those people working on a brand still know and love it, new relationships are being made daily by your consumers with others.“

Even though Weed now is a non-executive board member at WPP and his views might be biased by this role, he has some good proof points here.

Image: Unilever

Leave a Reply

Nina Rieke

Nina Rieke

Nina is an expert for brand- and communication strategies with a highly successful track record in marketing and advertising agencies.

Recent Posts

Connect with us

Do you have questions or feedback? We are looking forward to hearing from you.

Follow Us

Stay up to date

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit