Is your brand excess baggage?

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The word „essential“ has become, well, essential during the COVID-19 crisis. In this article, Nikki Crumpton from Been There Done That asks what makes a brand essential and offers a 4-point checklist to make sure your brand is not just excess baggage.

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Photo by Emanuela Picone from Unsplash

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Sue Imgrund

Sue Imgrund

British/German Strategic Planner for brand and communications, writer and passport collector.

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