Is your brand excess baggage?


The word „essential“ has become, well, essential during the COVID-19 crisis. In this article, Nikki Crumpton from Been There Done That asks what makes a brand essential and offers a 4-point checklist to make sure your brand is not just excess baggage.

Read more here

Photo by Emanuela Picone from Unsplash

Leave a Reply

Sue Imgrund

Sue Imgrund

British/German Strategic Planner for brand and communications, writer and passport collector.

Recent Posts

Connect with us

Do you have questions or feedback? We are looking forward to hearing from you.

Follow Us

Stay up to date

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit