The German Advertising Market Collapses In April

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The German advertising market recorded a sharp decline of 21.3 percent in April 2020 compared to April 2019. One-to-One summarized the key results of the media observed by Nielsen as part of the adjusted advertising trend in April.

The losses affect all media. Even in the online area there are losses of -18.2 percent. Some advertisers in the top industries cut their advertising spending significantly in April. In the travel industry, the declines are between -50 to -90 percent.

One-to-One summarized the key results of the media observed by Nielsen as part of the adjusted advertising trend in April.

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Susanne Lämmer

Susanne Lämmer

Freelance Strategy Director für digitale Kommunikation. Brand / Customer Experiences. Content-Strategie.

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