China bits: How tourism could bounce back (hint, we can hope for less groups)


Photo by Mika Baumeister on Unsplash

A data based forecast of outbound Chinese tourism is giving us a taste of what post-covid-19 travel could look like; by demographics and attitudes.

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Ralf Fuss

Ralf Fuss

Global coms and brand strategy head currently based in Beijing. I work with integrated 4As as well as digital agencies, design boutiques or clients, and help them generate the relevant insights, build better campaigns, and hence, stronger brands.

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