The psychology that drives our behaviour in COVID times


The German research institute rheingold is giving us a regular dive into the psychology behind our behaviour. So far we are still waiting for a more detailed approach on consumption.

Read more (in German)

Photo by Carl Cervantes on Unsplash

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Nele Pachnicke

Nele Pachnicke

Nele is an expert for insight-based strategies. For over 20 years she has been advising companies in strategic processes for brand positioning and product/service innovations. Always based on a deep understanding of target groups' needs and behavioral patterns.

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