Going into recovery mode

European flag

How to approach the next normal is the core of this perspective from McKinsey on how European businesses can go into recovery mode. Even though the path might be different for country, sector and company, there are ways to prepare for the transition, looking at patterns from previous recessions, behavioural changes and lockdown effects on different sectors.

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Photo by Sara Kurfeß on Unsplash

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Sue Imgrund

Sue Imgrund

British/German Strategic Planner for brand and communications, writer and passport collector.

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