A young generation that will be prone to hypes?


Might the next generation become prone to hypes due to Corona? This poll shows that the Highsnobiety audience* shows an emergent value system being born in self-isolated apartments across the world: one that is focused on the essentials, allergic to hype, and, perhaps surprisingly, very optimistic about the future.

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Photo by Clodagh Da Paixao on Unsplash

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Nina Rieke

Nina Rieke

Nina is an expert for brand- and communication strategies with a highly successful track record in marketing and advertising agencies.

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