Fluid Strategy.
When the waters get rough.

About

Fluid Strategy

The current crisis has shown us that the way we’re used to developing business, brand and communications strategies isn’t entirely watertight.

As a network of agile change agents, we’re developing a new, fluid approach to strategy as we write. And this hub is our latest launch to help in the context of the pandemic.

It enables you to keep an eye on what’s happening, to regain perspective and to discover ideas, concepts and scenarios that help brands and businesses in developing strategies in times when we’re feeling all at sea.

Strategies

There are different strategies or scenarios out there already, and many ways to approach a challenge like this. Have a look and see what you might find helpful.

Post-Corona Cities

Crises have always led to a redefinition of cities. What could that redefinition post-Corona look like? GDI researcher Marta Kwiatkowski identifies six trends that will

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Ideas

Brands and organizations are coming up with great ideas. You will find examples on how to not just communicate around Covid, but also how to adapt in regard to products and services. Making the crisis also a catalyst for creativity and innovation.

5 positive things to come from Corona virus

Behaviour

There is a lot of data out there on how Covid is influencing behaviour, media usage, consumption patterns. We aim at not following a single source but giving access to a broader set of studies. Anything that supports better strategy decisions.

Opinions

There is never just one way to look at things – but great thinking lives through different perspectives. Challenge your thinking through a broader set of opinions on what this will mean for businesses going forward with this collection of articles.

Tools

So much support is delivered out there right to our doorstep in form of digital tools, how to guides or online classes and webinars. We aim at sharing the ones that we think truly help in delivering a contemporary strategic approach – from putting together  online  workshops, research or other useful tools to help in CoVid mode.