Fluid Strategy.
When the waters get rough.
About
Fluid Strategy
The current crisis has shown us that the way we’re used to developing business, brand and communications strategies isn’t entirely watertight.
As a network of agile change agents, we’re developing a new, fluid approach to strategy as we write. And this hub is our latest launch to help in the context of the pandemic.
It enables you to keep an eye on what’s happening, to regain perspective and to discover ideas, concepts and scenarios that help brands and businesses in developing strategies in times when we’re feeling all at sea.
Strategies
How COVID-19 has pushed companies over the technology tipping point
McKinsey Global Survey of executives: In just a few months’ time, the COVID-19 crisis has speeded the adoption of digital technologies and digitalization of customer interactions
Strategies for tough times
An article summarising AdAge’s white paper, Downtime Opportunity, which looks at effective marketing strategies for tough times, from the Great Depression to the current pandemic.
Achieving B-Corp status as a corporate strategy: using Business as a Force for Good.
The Drum writes this week about Jamie Oliver as one of many entrepreneurs and corporations that aim to be certified with B-Corp status. I wondered
Ideas
Brands and organizations are coming up with great ideas. You will find examples on how to not just communicate around Covid, but also how to adapt in regard to products and services. Making the crisis also a catalyst for creativity and innovation.
Behaviour
There is a lot of data out there on how Covid is influencing behaviour, media usage, consumption patterns. We aim at not following a single source but giving access to a broader set of studies. Anything that supports better strategy decisions.
Opinions
There is never just one way to look at things – but great thinking lives through different perspectives. Challenge your thinking through a broader set of opinions on what this will mean for businesses going forward with this collection of articles.
On the contrary: Byron Sharp on why advertisers should not show up in times of crisis
Where Keith Weed was a strong supporter of brands showing up in Covid times a while ago – here is
Must-hear podcast: Prof. Scott Galloway with neuroscientist and philosopher Sam Harris on a post-Covid-world
Brilliant and thought-provoking podcast episode from Scott Galloway’s „The Prof G Show“, interviewing Sam Harris, best-selling author, philosopher, and neuroscientist.
Brands need to „show up“ now
Keith Weed, Unilever CMO until last year, makes it pretty clear in a recent Campaign article why brands have to
Tools
So much support is delivered out there right to our doorstep in form of digital tools, how to guides or online classes and webinars. We aim at sharing the ones that we think truly help in delivering a contemporary strategic approach – from putting together online workshops, research or other useful tools to help in CoVid mode.
A great selection of pre-defined templates
No matter if you are in love with Miro or rather use other digital canvas tools like Mural to collectively
A Free Yale Course to Build Up Happiness
The aim to grow personal well being and happiness is not specifically pandemic related, but feeling well is more than
A digital tool collection for almost anything
Home office or not, the stuff that you can find here is great to get you working, not matter a